About this course
A practitioner's guide to business-to-business selling: mapping buying committees, running executive discovery, building a defensible business case, navigating procurement and managing long cycles without losing momentum.
CS
Instructor Placeholder
Enterprise Sales Coach
Level
Advanced
Duration
8h 15m
Chapters
6
Updated
March 2026
Learning objectives
- Map a buying committee and identify the economic buyer
- Run discovery that surfaces measurable business pain
- Build an ROI-backed business case
- Navigate procurement, legal and security reviews
- Manage multi-month cycles with mutual action plans