BechnaSeekho · Module 1

Introduction to Digital Selling?

← Module 2

Digital Sales

Digital Sales = win customers through online channels

Digital sales is how you win customers through online channels—using content, data, and conversations to move people from interest to purchase (and renewal) without an in-person visit.

Hinglish: Digital sales ka matlab hai online channels ke through customers ko jeetna—content, data aur conversations ka istemaal karke, taaki log interest se purchase (aur renewal) tak pahunch jaayen, bina kisi in-person visit ke.

Choose your learning style: Video or Text. Switch anytime—your choice is remembered.

You’re viewing: Text Mode

Tip: Append ?mode=video or ?mode=text in the URL.

Beginner–Advanced 🎓 Certificate 🇮🇳 Bilingual (EN + HI)

What You’ll Learn

Why Digital Selling is the Future
What is Digital Selling?
Why it matters (especially today)
& 7 more modules to master Digital Sales

⏱ ~2.5 hours 🧩 7 modules

Also Covered

Traditional Selling vs Digital Selling
Setting Goals — Leads, Engagement & Conversions
Building Your Personal Brand Online
Optimizing Your LinkedIn Profile
Understanding Target Audience & Ideal Customer Profile (ICP)

📈 Live examples 🧪 Micro-exercises

Ready to start? Watch the first lesson free and get the full templates pack.

Start Learning

Why Digital Selling is the Future?

Customers spend 3–6 hrs daily on social platforms. *70% buying decisions made before talking to sales. *Digital sales = trust building + content + conversations. right product/service in exchange for money. It’s understanding the customer and showing how your solution improves their life or business.

In short: Sales = Solving Problems + Building Trust + Creating Value.

Key Points to Remember

Understand Needs

Discovery first: problem, impact, timeline, budget, decision maker.

Communication & Trust

Clear, honest, and empathetic conversations build trust.

Value Exchange

Product/Service ⇆ Money. Price makes sense when value is clear.

Sales is Everywhere

From classrooms to boardrooms—sales thinking applies everywhere.

Real‑World Examples

Daily Life

A student convinces parents for a trip: presents benefits, answers objections, closes the decision.

Business (Retail)

At a store, a salesperson explains features, compares models, handles price doubts, and closes.

Business (Online)

Ad → product page → reviews → purchase; the journey blends marketing + support + easy checkout.

Professional

An insurance agent sells peace of mind by showing how a term plan secures a family’s future.

Types of Sales

1) B2B Sales (Business → Business)

Meaning: One business sells to another. Focus: long‑term contracts, relationships, bulk orders.

Examples: IT services to a bank; wholesaler to factory.

2) B2C Sales (Business → Customer)

Meaning: Sell to individuals. Focus: fast decisions, emotions, experience.

Examples: E‑commerce orders; quick‑serve restaurants.

3) Direct Sales

Meaning: No middlemen; face‑to‑face or personal selling. Focus: relationship and demos.

Examples: Independent reps; insurance agents.

4) Retail Sales

Meaning: Selling via stores/outlets. Focus: walk‑ins, display, service.

Examples: Apparel stores; supermarkets.

5) Online / E‑Commerce Sales

Meaning: Websites, apps, social platforms. Focus: digital marketing, reviews, seamless checkout.

Examples: Marketplaces; local shops selling via Instagram.

Quick Summary Table

Type of Sales	Who Buys?	Example
B2B	Businesses	IT services → Bank
B2C	Individuals	E‑commerce → You
Direct	Customers (face‑to‑face)	Independent rep; agent
Retail	Walk‑in buyers	Apparel or grocery store
Online	Digital buyers	Marketplace; Instagram shop

Sales as a Skill vs Sales as a Profession

Sales as a Skill

A life skill used in everyday scenarios—convincing, influencing, presenting.

Convincing parents for a trip
Job interviews
Leading and motivating teams

Why important: Builds confidence, negotiation, personal brand.

Sales as a Profession

A career path with clear growth; brings customers and revenue.

Insurance/Real‑estate agents
Pharma representatives
B2B account executives & managers

Why important: Drives company growth; high earning potential (salary + incentives).

Key Difference (Quick Table)

Aspect	Sales as a Skill	Sales as a Profession
Where used?	Everyday life, any field	Specific job/industry
Purpose	Convince, influence, communicate	Generate revenue & customers
Examples	Trip, interview, leadership	Insurance, Real Estate, IT Sales
Outcome	Personal growth & success	Career growth, money, incentives

Why Everyone is a Salesperson in Life

Sales is convincing + influencing + communicating—not manipulation. Har insaan apni life me sales karta hai, chahe job me ho ya personal life me.

Daily Life Examples

Student → Parents: new phone / trip
Job Seeker → Interviewer
Friends → Movie choice
Marriage Proposal → Biggest pitch 😅

Business & Career Examples

Entrepreneurs → Investors
Employees → Managers (ideas)
Freelancers → Clients
Influencers → Followers

Key Lesson: Better sales skills = better career, business, and relationships.

Quick Summary

Sales helps people—by solving problems and creating value.
Trust comes from honest communication and understanding needs.
Know the context: B2B vs B2C vs Direct vs Retail vs Online.
Sales is both a life skill and a rewarding profession.
Everyone sells—at home, work, and online.

⚡ Activities

Value Map

Pick a product. List the top 3 pains it solves and measurable benefits.

Role‑play

Partner up. One is customer with 2 objections; other sells and handles both.

Channel Fit

Decide which type (B2B/B2C/Direct/Retail/Online) fits your product and why.

Glossary

B2B

Business‑to‑Business selling.

B2C

Business‑to‑Consumer selling.

Direct Sales

Personal selling without middlemen.

Retail Sales

Selling via physical stores/outlets.

E‑Commerce

Selling online via websites, apps, or social media.