Module 1 — Mindset & Ethics
Sales = service. Build confidence, clarity, and care.
Lesson 1.1 — Sales = Service, Not Jugaad
Lesson 1.2 — Communication Basics
Module 2 — Sales Fundamentals
Funnel, buyer journey, and key terms.
Lesson 2.1 — Funnel & Metrics
Awareness → Consideration → Decision → Retention. Track CR, CAC, LTV.
Lesson 2.2 — Buyer Journey & AIDA
Meet buyers where they are: problem‑aware → solution‑aware → product‑aware.
Module 3 — Product & Customer
UVP, ICP/persona, and competitor snapshot.
Lesson 3.1 — Craft your UVP
Template: “For [ICP], who struggle with [pain], we offer [solution] that delivers [result] without [risk].”
Lesson 3.2 — Persona Basics
Demographics, goals, pains, objections, channels.
Module 4 — Prospecting & Lead Gen
Write DMs/emails, cold call with respect, and organize a simple pipeline.
Lesson 4.1 — Message Frameworks (DM/Email)
- Ice‑breaker: “Hi [Name], dekha aap [context]. Short idea: [benefit]. 10‑min chat?”
- Value nudge: “Quick case: [result]. If relevant, share playbook?”
- Follow‑ups: Polite, 48–72h gaps; 3 attempts.
Lesson 4.2 — Cold Calling Basics
Opener → Permission → Reason → Value → Question → Close for meeting.
Namaste [Name], 30 seconds? Reason—hum [pain] ko [result] mein convert karte hain. Agar relevant ho, kal 10‑min call?
Lesson 4.3 — Lead Scoring & Pipeline
Score 1–5 by fit & intent. Track in a Google Sheet: Date • Name • Channel • Fit • Stage • Next step.
Module 5 — Discovery & Questioning
LEAD + BANT. Diagnose before you pitch.
Lesson 5.1 — LEAD + BANT
Listen → Empathize → Answer → Drive. Budget, Authority, Need, Timeline.
Lesson 5.2 — Question Types
Openers: “Walk me through…” “What happens if…”. Deepeners: “Why now?” “What have you tried?”
Module 6 — Pitching Value & Demos
FAB + Story. Demos that map to top pains.
Lesson 6.1 — FAB & Story
Feature → Advantage → Benefit tied to their pain. Story: Problem → Tension → Insight → Solution → Outcome.
Lesson 6.2 — Demo Flow
Agenda → 3 outcomes → Short demo → Price framing → Next step.
Module 7 — Objection Handling
Turn doubts into decisions with LEAD/LAER + proof.
Lesson 7.1 — Four Core Objections
- Price • Trust • Need • Timing — learn to spot which one it is.
- Reframe: link objection to their goal and risk of inaction.
Lesson 7.2 — Ready Responses (Hinglish)
- Price: “Aap cost dekh rahe ho; chaliye value quantify karte hain. Agar yeh solve hua, 3 months mein payback possible?”
- Trust: “Small pilot se start karein—risk low, result measurable.”
- Need: “Agar yeh problem 6 months tak same rahe, impact kya hoga?”
- Timing: “Perfect time kab hota? Groundwork ab, go‑live [date].”
Module 8 — Closing & Follow‑up
Ask confidently. Make payment & onboarding easy.
Lesson 8.1 — Ethical Closing Techniques
- Assumptive: “Invoice email kisko bheju?”
- Summary: “You said A/B/C; we’ll deliver X/Y/Z. Start Monday?”
- Question: “1–10 pe kitne close ho? What makes it a 10?”
- Ownership/Future‑pace: “From next week, pehla change kya hoga?”
- ROI: “If we hit [result], is ₹X a smart investment?”
Lesson 8.2 — Paperwork & Follow‑up
Quote → T&Cs → Milestones → WhatsApp confirmation. Follow‑ups: D1, D3, D7, D14, D30.
Capstone — Full Call
2‑min discovery → 3‑min pitch → 2‑min objections → close. Submit a recording.
- Use the discovery notes template.
- Map 3 pains to 3 outcomes in your pitch.
- Handle one objection using LEAD/LAER.
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